October 2024 – Best Before Dates

Our webshop is undergoing a minor layout change, with best before date information on the move.

Dates

We pride ourselves on providing you the customer with the 'best before dates' for all of the products available on our webshop. This allows you to be able to make an informed choice when it comes to the items you pop in your digital basket. See a blank space where the 'best before date' should be, the product is usually fresh into the warehouse and the first item hasn't been sold yet for the date to have been added. Fear not, it will!

Layout

The 'best before dates' have always been located below the product name on our product pages, alongside 'country of origin' and 'vegetarian/vegan' product information. But the boffins in our design team have recommended a layout change to improve the searchability of our fantastic product range through Google. This means that all of that information is having to scoot down the page a little. It can now be found right above the English and Swedish ingredients in a new subheading called Details.

Sale

Don't worry, none of these minor changes are going to affect our approach to short dates. Products will continue to be sold at full price right up until their best before date. On that date they will be placed on sale for a week at 50%. And then for another week at 90%. We know some of our customers love a good sale, and with this new change you can still search for 'best before dates' alongside all other product information in our flexible search box at the top of the page.